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Manufacturer Sponsored Campaigns
Manufacturer Sponsored Campaigns typically support a specific manufacturer or product line. The preapproved templates can be used to create awareness of manufacturer-specific new product offerings or events. The professionally designed templates can be easily customized to include dealer information and special offers. All emails provide a link to a dedicated landing page where respondents can complete a short survey to register for the offer or event. An automatic email confirming the registration and offer is sent to all registrants. Dealers are alerted by email each time a landing page registration is submitted so they can follow up promptly.
What’s Included:
- Preapproved, professionally designed email templates
- Email delivery at a scheduled date and time
- Email tracking metrics: sent, delivered, opened, and click-throughs
- Dedicated landing page hosted for 3 months
- Thank you email and electronic coupon delivery to all registrants
- Lead alert email sent to dealer for each registration
- Database enhancement and unsubscribe management
How It Works:
- Upload email list or use existing opt-in database in your account
- Customize email template and landing page
- Request marketing funds online (if required)
- Schedule drop date (immediate or future date)
- Submit credit card payment
- Receive email alerts for all landing page registrations
- Monitor activity in email tracking dashboard