Manufacturer Sponsored Campaigns
Manufacturer Sponsored Campaigns provide a variety of pre-approved templates to create awareness of manufacturer-specific new product offerings or special offers. Prospect databases can be uploaded and sorted by a number of advanced search criteria to effectively target any campaigns to the relevant audiences. The professionally designed templates can be easily customized to include dealer information and special offers. Once customization is complete, the campaign will be printed and mailed on the date specified. Each campaign includes a dedicated landing page where prospects can register for more information and complete a short survey. A thank you email with the option to include an eCoupon or other special offers will be automatically sent to any prospects who register. An automatic alert is sent to dealers when someone registers to ensure quick response to all enquiries.
What’s Included:
- Database cleansing, profiling and targeting
- Pre-approved professionally designed templates in a variety of formats
- Printing, fulfillment and mailing at a scheduled date and time
- Dedicated landing page hosted for 3 months
- Thank you email and electronic coupon delivery
- Tracking of landing page registrations
- Automatic registration alerts
- Database enhancement and opt-in email collection
How It Works:
- Upload mailing list or use existing database in the system
- Cleanse and profile database
- Sort and target database for best response
- Customize mailing piece and landing page as required
- Request marketing funds online (if required)
- Campaign will be printed and mailed as per scheduled drop date
- Receive email alerts for all landing page registrations
- Monitor activity in campaign tracking dashboard
- Pricing will vary per template; payment by credit card or marketing co-op funds