Direct mail campaigns are an integral part of the marketing mix for lead generation and customer loyalty programs. They remain a ‘tried and tested’ way to effectively reach prospects and customers. Revenew Online direct mail programs help create awareness and drive response to new products, promotions and events. As an added benefit, you can use direct mail to aid in growing an opt-in email database.
Mailing lists for direct mail campaigns can be targeted to reach prospects that are most likely to buy, and customer databases can be sorted by specific criteria depending on the goal of the campaign.
Revenew Online offers the following Direct Marketing Programs for dealer customization:
Sponsored Campaigns – Manufacturer created and approved campaigns for lead generation
New Mover Campaign – Reach out to people who have recently moved into new homes
Event Invitations – Ready-to-customize invitations to invite customers and prospects to special events
All programs include a dedicated landing page with survey questions. The landing page can be used to capture additional information about customers and prospects, register them to attend an event, and track response to a direct marketing campaign. Armed with this information, marketing databases can be intelligently enhanced for future campaigns.
Use Direct Marketing to:
- Target the prospects and customers most likely to respond
- Quickly customize pre-approved creative materials
- Capture additional information on dedicated landing page
- Continuously update and enhance customer and prospect database
