Dealer Marketing Portal

The Dealer Marketing Portal is a ‘one-stop’ shop for dealers to target prospects, customize pre-approved integrated marketing materials, request marketing funds, track campaign results and continuously enhance their databases.

Targeting Engine

Improved targeting and effective database management will reduce costs and increase response rate over time. The Targeting Engine allows dealers to:

  • Target people most likely to buy
    • All data is cleansed before being added to targeting database
    • Customer data can be profiled and the criteria matched to prospect databases
    • Databases can be expanded to go after new segments
  • Track campaign responses on dedicated landing page
    • Each campaign gets a unique url and a dedicated landing page with survey questions
    • Campaign responses can be tracked
    • Survey questions are used to collect additional customer/prospect information
  • Enhance customer and prospect databases
    • Customer/prospect profiles can be updated and enhanced with information collected from landing page
    • This information enables better alignment and targeting of future campaigns to reach the appropriate audience and drive the best response
    • Landing pages can be used to grow opt-in email database for eMarketing and customer loyalty campaigns

Online Marketplace

Dealers have immediate access to top quality integrated marketing materials, while manufacturers have control of their branding and messaging. All marketing materials are pre-approved and funding can be easily requested, significantly reducing the time to leverage the channel to create awareness in the market. The Online Marketplace allows dealers to:

  • Effectively use integrated marketing tools
    • Easy access to on-demand customizable pre-approved marketing materials from multiple manufacturers
    • Selection of integrated tools to reach customers and prospects in a variety of ways: direct mail, email, advertising, newsletters, event invitations, telemarketing, etc.
    • Dedicated landing pages with each campaign for capturing email addresses and other survey information
  • Marketing fund requests made easy
    • All marketing materials are pre-approved
    • Fund requests can be made directly from the system
    • Credit card payment is accepted for costs in excess to marketing funds available

Campaign Tracker

Dealers can measure the effectiveness of each campaign, manage campaign activity, and see campaign history. By understanding what works and what doesn’t, better informed decisions can be made about future marketing activity.

  • Track leads for each campaign
    • See total number of leads for each campaign as well as detailed information about each prospect
  • Collect ‘intelligent information’ about customers and prospects
    • Survey answers can be viewed and attached the prospect/customer profile for more accurate targeting
  • Dashboards show results and campaign history
    • Measure success and understand what works and what doesn’t
    • Use information to make informed decisions for future marketing activity